The company’s Articles of Association set out the following corporate business objectives:
- "The company shall, in accordance with gaming regulations stipulated by the Ministry, operate and promote responsible, state-regulated, gaming while also working to counteract the negative impacts of gambling, and at the same time by means of efficient corporate administration ensure that as much of the profits as possible from gaming activities are donated to causes set out in Section 10 of the Norwegian Gaming Act (pengespilloven)." (Section 2, subsection 2)
- "The company's business activities shall be linked to the promotion of gaming directed at Norwegian citizens or persons resident in Norway" (Section 4, subsection 1)
Norsk Tipping has a tripartite function within Norwegian society:
- To provide attractive gaming opportunities
- To provide responsible gaming opportunities
- To generate profits to support good causes
In May 2017, the government issued White Paper No. 12 (2016–2017) “Everything to gain - a responsible and active gaming policy” for debate and approval by Parliament. The document contained an assessment of how a responsible and active gaming policy should be implemented going forward. The White Paper was approved, with five requests, and the government decided to continue with the current gaming policy model by which both Norsk Tipping and the horse race betting company Norsk Rikstoto will continue to retain their respective monopolies.
It states clearly in the White Paper that the main objective of the government's gaming policy is to safeguard responsible gaming, and that the principle of responsible gaming shall take precedence over commercial considerations. At the same time, a policy promoting responsible gaming presumes that the regulated companies offer attractive products with the ability to engage players and in doing so divert them from unregulated gaming organisations that offer products in less responsible settings.
In autumn 2017, the Board passed a revised strategy for following up the contents of the White Paper and the company’s objective, stated in its Articles of Association, that it is Norsk Tipping’s ambition to become a world-leader in the field of responsible gaming.
The Board considers and decides on the company's strategy. The Board stipulates key targets on issues related to responsibility, revenues, customer development, costs, profits and reputational issues, with associated risk appetite frameworks. The Board monitors the situation to ensure that exposure to risk is within stipulated risk appetite limits.
The Board monitors the company by means of monthly activity status reports presented by management at ordinary Board meetings. Activity reports detail the status of the development of key metrics. The reporting process is risk-based and includes current updates on the company's risk environment and a summary of risk mitigation measures. These processes enable the Board to play an active role in the governance and control of the company.
Minutes are recorded in cases of decisions taken in response to consideration of the activity reports.
Norsk Tipping has established an integrated quality assurance system documented by governance documents in the form of policies, guidelines and procedures. The governance documents act as guides in areas where it is essential that the company exercises compliance.
Responsible gaming is a key company prerequisite. For this reason, the quality assurance system contains a separate policy focusing on this issue. The policy document contains nine principles that constitute the foundation for Norsk Tipping's work to promote responsible gaming at all levels of the organisation. The main items of the policy are available on the company's website. The documents "Norsk Tippings etiske retningslinjer”(the company’s code of conduct) and “Etiske retningslinjer for leverandører" (ethical guidelines for suppliers) are available in Norwegian on the company's website.
The aim of the company’s work with social responsibility is to ensure that “Norsk Tipping assumes responsibility for its impact on people, society and the environment”.
Work linked to social responsibility is rooted in Norsk Tipping’s quality assurance system by means of its policy related to social responsibility and associated policies, guidelines and procedures. The company’s policy on social responsibility embraces fields such as ethical guidelines, responsible gaming, anti-corruption measures, internal and external malpractice, human rights, working conditions, reporting and the environment.
The company is certified under the Miljøfyrtårn (Eco-Lighthouse) system and details its impact on the external environment in an annual report addressing its influence on climate change and the environment. This report is made available on the Miljøfyrtårn website. Other forms of social reporting are prepared in accordance with GRI Standards and in compliance with the standards’ principles concerning relevance.
You can read more about Norsk Tipping’s work in the field of social responsibility at 2018.norsk-tipping.no.